BRANDING & DESIGN

NOTTURNO

A legacy of sweetness and sophistication.

Primary Identity Notturno Logo Concept
Midnight Blue#1B1F3B
Graphite Black#1C1C1C
Silver#C0C0C0
Pattern Texture Sakura Hana Pattern Texture
Packaging Concept
01 / IMPACT

Positioning

A small winery with a niche cuvée—a sparkling wine inspired by medieval Etruria—that was seeking an identity capable of standing out in the premium market without the budget of a major wine house.

02 / GROWTH

Performance

Notturno was built around a specific concept: wine as a nighttime ritual. The midnight blue, silver, and crescent moon color scheme gave the product an almost mythological aura that captured the attention of wine lovers on social media even before its official release. The first production run sold out in 11 days. Distribution expanded spontaneously to France, Germany, and Switzerland thanks to interest from importers who had discovered the brand online.

03 / LEGACY

Experience

We created a timeless visual identity that transcends trends and conveys stability and a long-term vision. +420% growth in Instagram followers in 60 days. First production run sold out in 11 days. International distribution launched in 3 countries following the launch.

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