Studies targets, competition, and trends to understand how to position the brand.
Defines marketing plans (digital and traditional) to reach sales and visibility goals.
Creates and manages advertising campaigns (Google Ads, Social Media, Email Marketing, etc.).
Coordinates the production of texts, graphics, and promo materials consistent with brand identity.
Measures results with KPIs and analytics tools to optimize future actions.
Works with design, sales, and product teams to align messages and goals.
It is not just 'advertising': the Marketing Specialist must increase visibility, attract customers and generate conversions, maintaining brand coherence and sustainability.
Digital Storytelling & Presence
Social Strategy
Audit, channel selection, and editorial plan (PED) development tailored for engagement.
Content Creation
Visual storytelling, Reels, video editing, and copywriting for high-impact social posts.
Community Management
Interaction management, customer care, and active growth of digital communities..