BRANDING & DESIGN
Where botanical essence meets contemporary design.
A natural skincare brand with excellent formulas but amateurish packaging. The client already had products in production—they needed a visual identity that could position them in the premium retail market without drastically changing the existing packaging.
Selvatica already had the essentials: certified botanical formulas, ethical sourcing, and an authentic story. What was missing was the visual language to translate all of this into a perception of value. The new system—sage green, ivory, and gold, with delicate botanical illustrations—paved the way for 12 premium retail locations in four months. The launch generated €28,000 in organic editorial coverage in industry magazines.
We created a timeless visual identity capable of withstanding trends and conveying stability and a long-term vision. +180% e-commerce conversions within 90 days. 12 luxury retail locations secured following the rebrand. €28k in earned media value in the first month of launch.
